Getting FAMOUS with Alita R.

There are over 4.2 billion active social media users today and each spends at least 2-3 hours every single day browsing through the platforms. So if your main goal is to expand your technological footprint, then you are on the right track. The majority of startups launch their products or services through social media outlets and most commonly, Instagram.

Understanding how trends form and how to compose an effective marketing strategy that caters to your business in specific are all components that we recently discussed with Alita Rodrigues. She is the co-founder of ItsHerWay and the brand marketing lead. With an astonishing career profile and over 11+ years of experience in the e-commerce domain, Alita generously shared with us a complete guide on how to kickstart your brand’s online exposure.

Marketing is an exciting element of every startup but there can be obstacles when it comes to decision making and allocating budgets to utilize your social media presence efficiently. Below, you will find some of the greatest tips and information pieces coming from an expert in marketing and business expansion.

Q: What are the essential elements needed to create eye-catching social media content?

  1. Keep it personal and real – Followers like to know the face/s behind your brand/emotions/struggles & failures /small wins to be able to relate with and go through your journey with you. Humanize your brand.
  1. Be Relevant to your Niche Audience – You cannot cater to everyone’s interest. People who find the brand relatable will stick around. It’s okay to have a small following but those who strongly advocate the brand
  1. Videos/Reels/Stories/Motion Graphics have a higher conversion/CTR (click-through-rate) than static – This is visual storytelling at its best.
  1. While experimenting with different types of media and formats, remember to keep your messaging on track. Don’t get bogged down with details, either in perfecting a single post or cramming as much information as possible. 
  1. With the short attention spans on social media, clarity, and brevity with regards to content/messaging/visuals are essential.

Don’t be afraid to try different techniques and learn what works best for your audience, but stay close to your home base while you develop your image as a reliable, professional authority.

 

Q: What is an effective marketing strategy in terms of budget and low cost?   

1. Repost content on the web that resonates with your brand purpose/ideologies. It not always about creating new content.

2. Leverage surveys/polls/questions available on social media platforms to gauge what your followers like or like to see more off

3. Cross-promote and genuinely interact with other brands. Think of this as a party - you won’t have fun if you are alone, doing your thing. Mingle/comment/share/ with other brands, followers to build a genuine relation whilst having fun.

4. If you can manage to get user-generated content from your followers using your brand/service – this will give your brand a far better reach and engagement. Reward these customers from time to time.

5. Maximize referrals - A satisfied customer telling others about your small business is more effective than any fancy ad campaign. Spend time to get customer referrals and leverage word of mouth marketing on a regular basis

 

Q: How can effective marketing be implemented in terms of budget and time if the business has a wide range of products/services?

  1. Start with building a community and by educating on the WHY. This is the most crucial part and takes the longest to build and grow. A broader presence in the community can make your business a topic of conversation, but that type of campaign can have a more gradual impact in the long run.
  2. Connecting with the right kind of influencers work amazing well in terms of reach/impression/content creations/giveaways for your brand as long as they share the same value system. Each influencer could champion a vertical that best works for their follower and create content that you could leverage as well. 
  • Fashion influencers can promote clothes/jewelry or lookbook etc.
  • Food influencer can promote food-related vertical
  • Skincare influencer can promote a skincare line.

Think Collaboration over Competition!

Q: Should a business stick to a specific platform depending on their product/service or should they create pages and campaigns on every possible outlet? 

  1. For small and one-person businesses with limited time and resources, the *Be Everywhere* strategy can be very difficult to have a fruitful presence on many different networks.Trying to be everywhere with your social media plan may result in not being anywhere with substance.
  2. Narrow your focus and see the results. This can also be great for your social proof, as it’s easier to put your energy into one social media channel and build traction with that before moving on to the next one. This will also help you master the platform and be responsive to your customers as they know where to find you exactly.
  3. I do also think, all entrepreneurs should also take a different approach, by focusing on mediums as opposed to particular platforms. Be honest with yourself when answering this question: which medium, or skill set, are you best at? Identify channels that then are best suited for that medium.
  4. If you aren't gifted at a certain skill set and lack the funds to hire someone to do it for you, then start with what you're great at. It's not playing it safe, it's playing it smart.

Q: How would a business showcase its mission and vision through marketing?

  1. Your content marketing should weave in your Mission/Vision Statement - this is the WHY of what you do. Spend real time and energy exploring these questions. The mission statement should both showcase your reason for being and make your audience want to invest emotional ownership in your brand. It will serve as a guide for how you interact, engage, and treat your audience through your content.
  2. Include a mix of founder stories, Customer + Seller + Partner testimonials, infographics + blogs + articles + podcast and whitepaper help to build emotional trust around the brand.
  3. Make sure to announce your efforts. If you’re involved in a mission-related to corporate social responsibility, don’t be afraid to show them off. It makes a big impact when you put your money where your mouth is.

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