MODULE 1 - INTRODUCTION TO NEW AGE MARKETING
Learn everything there is to know about Marketing in the digital world! In this module you will go through all the different Marketing verticals – the what, why, when, who & HOW of new age marketing and what it entails. The module will educate you on key marketing pillars that every budding and established Entrepreneur must know and tick off their To-Do List to achieve well-rounded exposure for their brand, along with in-depth and insightful examples from brands that you see around you!
- Marketing 2015 VS Marketing 2020 - What’s changed?
- Consumer behaviour in 2020 in GCC (And post COVID 19)-
- Key New - age marketing pillars – The lowdown-
- Digital content consumption in the GCC – What’s real and fake?
MODULE 2 - MARKETING FOR YOU!
In this module we will sit down with you and run through your business idea, if you already have one or currently in the process of developing. Advise on a strategy that will work and tactics that will be required to deploy and successfully execute for an impactful campaign.
- Deconstruct your Business idea
- Identify business goals
- Identify communication goals
- Develop Marketing & Communications strategy
- Identify Marketing & Communications tactics
- Identify Communication mediums
- Digital hacks
MODULE 3 - MARKETING TACTICS - HOW TO APPLY FOR YOUR BUSINESS?
In this module we will take you through the marketing tactics that have been identified for your business and how to execute in a structured way. Outline mediums you can use to promote your business all the way from set up to management and everyday execution.
- Public Relations - How to?
- Influencer outreach – How to?
- Social Media – How to?
- Branding for your biz – How to?
- Apps and hacks for content creation and dissemination-
- Communication mediums
- How to get placement for your brand
- Community Groups
MODULE 4 - MEET THE MENTOR -DECONSTRUCTING FOR SUCCESS?
The final one! This module will give you the opportunity to meet and interact with UAE based entrepreneurs and colourful characters to give you a glimpse on how they’ve made it big and key hacks and tips you can take away when kick-starting your business journey! The one-on-one session with them will also look at ways in which you can alter your current business and marketing strategy along with a quick consultation on what you can adapt based on the audience you’re looking to tap into.
- Success stories – what works, what doesn’t?
- Key tips and tricks to adapt to and stay relevant in business