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Collection: Desi Chic

Desi Chic is a women's fashion brand that represents Hiral Agarwal's vision of a modern woman with traditional values who is open-minded, adventurous, and stylish at the same time. Most collections comprise chic and smart cuts in good quality fabric.
Desi Chic caters to the popularly loved Indofusion genre by balancing Indian textile heritage with modern cuts at an affordable range. After realizing that Dubai had a dearth of good quality cotton outfits, Hiral started selling cotton Kurtis with the latest prints and cuts from her place in Gujarat, India. Quality was always an important criterion combined with rich handloom textile
After the successful run-through of the Kurtis collection, we launched our own collections "Grishma" and " Manohara" for spring-summer cotton range in short dresses and resort wear. We also forayed into festive "Navratri" and Diwali collections" Diyari" and " Tehvaar " with subsequent Loungewear collection for stay-at-home ladies during covid.
Our motto is- Fashion for all. It's not about the size you wear but how you wear your size. We want to inspire and motivate every woman to wear their confidence and style. We want them to relate to our outfits and visualize themselves in them just by looking at them. For the very same reason, our models are women like us.

 

Hiral Agarwal is the founder and CEO of Desi Chic, a women's clothing brand focused on providing cotton Indo-Western apparel. The brand was born out of her passion for dressing up. A BioChemistry graduate, Hiral realized her forte in sales and marketing, talking to people, helping them out, and getting to know what they loved while working for a
YellowPages company. From selling dresses to families in her colony back in Mumbai to a full-fledged business where she designs her clothing line with Indian craftsmen, Hiral Agarwal has come a long way as an empowered entrepreneur with a creative vision that has catered to women of all sizes and shapes
· Desi Chic was awarded the "Best Designer -Apparel" award in November 2021 voted by 37000 strong women community of Indian women in Dubai.
· Also featured in WonderMom Magazine under top 10 inspiring small business women entrepreneurs
· Received Certificate of Appreciation for Women Empowerment by Dazzling Women Entrepreneurs group

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