Insy Chengappa

ItsHerWay sends warm wishes on World Photography Day to you….
We're Featuring Here Some of Our Stellar #Shepreneurs and their stories:
Here's Introducing : Insy Chengappa

My name is Insy Chengappa & I have been a photographer for the last 20 years & videography for the last 7 years.

 

I created & ran a stock picture library dedicated to Arabic content called gulf images in 1998. It was great adventure for 15 years.

The images of arab lifestyle & business were very popular & were used by most of the advertising agencies for their above & below the line designing. 

In 2010 when my son was born I moved to focusing on food . This, I stumbled upon as I realized that I had to now feed healthy food to a baby & did not know how to cook.

This journey got me started on a step by step recipe website where I shot a lot of recipe videos & as a natural progression I started shooting videos for food brands & restaurants. 

Creating beautiful visuals has been my passion for years. I have made my career creating content for advertising & marketing for a multinational or a local brand.

My strength is to understand problems & to solve them in a simple way.

Having studied photography & with extensive experience, I have also started teaching food photography & videography & created lessons that are simplified & easy to grasp, even if you are a beginner. 

All tech jargon is eliminated & plenty of practical visual explanations enable you to create visuals that will help you stand out in the crowd.

One of your most memorable image. 

Having shot thousands of images & this picture is different. It is a very simple & basic picture, however I remember it for a reason.

This is the only food image I have ever shot using daylight & also prepared it myself.  For all of my shoots I have chef/ cook / blogger who do the cooking & I shoot it.  It was shot at a time when I was working from home & I had got these passion fruits from back home in India. For me it was quite an adventure to make it & shoot with daylight & capture what is there. The challenge is to create a mood in the image when you cannot control the light.

Photography is not only about capturing what you see.  You have to create a story in each picture & bring out a feeling that people want to dig into it.

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