Dubai, United Arab Emirates – Being mindful of the ambiguity that currently surrounds SMEs, ItsHerWay is taking every possible proactive measure to counter the COVID 19 crisis. From offering its coveted memberships to female owned business for free for a limited time to organizing live webinars for business guidance, there has been no shortage of initiatives or innovative efforts to support small businesses.
The times call for unconventionality and agility. With that in mind, ItsHerWay is now shaping a live Ramadan themed online marketplace that offers a weekend-market-like experience where buyers and sellers can engage one-on-one. This will be organized as a live Zoom webinar on the 9th and 16th of May 2020, 3 pm onward. The online souk will accommodate up to 200 attendees at a given time and can be accessed by submitting RSVPs to the following link: https://itsherway/livevirtualsessions
ItsHerWays’s Tech-Powered Pop-Up is a pioneering and structured effort to address the provisional closure of community markets, pop-ups and exhibitions that has adversely affected SMEs. It offers everything that e-commerce does – with the added value of human connection. Shepreneurs of ItsHerWay Tribe will display their products pop-up style in their homes. They will be given exclusive slots to talk about their products and packaging and how they, together with our trusted last mile delivery partner PostaPlus, assure compliance with the current sanitization regulations. The buyers will be able to communicate directly with the sellers and will then be redirected to purchase their chosen products through ItsHerStore.com.
ItsHerWay is driven by the core value of empowerment and financial independence of women which it achieves through its two e-commerce channels – ItsHerStore.com and ItsHerSkill.com. The former is the online platform for retailing products and the latter is where professional women share their expertise through various services. Established as well as new female owned business can easily sell through these platforms without the need of a trade license. Currently, the number of active users on ItsHerStore holds at 300+ and on ItsHerSkill at 100+.
ItsHerWay aims to build a fully supportive ecosystem for women entrepreneurs through 3Cs. Under current circumstances, ItsHerWay has implemented the 3C framework in the following manner:
For media enquiries, please contact:
Mahanaz
Business Development & Projects Lead at ItsHerWay
mahanaz.t@itsherway.com